Conventionality works if you have the resources to do the best "conventional normal." Sometimes, the ol' thinking outside the box -- as in original thinking -- can make up a lot of ground. That's what came to mind when I saw Amie Pellegrini's new bicycle shop in downtown Las Vegas.
It's more boutique and whimsy than regular urban bicycle. She's near the art district and younger people, too. So her offbeat bike shop might just work. I caught up with Amie when she was walking the floor at Interbike.