Monday, August 3, 2015

Interbike Returning To Boulder City for Outdoor Demo and Mandalay Bay for Trade Show

Interbike returns to Las Vegas from Sept. 14-18 and more than 1500 brands will be exhibiting at the Mandalay Bay convention center.

“I get frustrated when I hear people say that they can see everything online, or that there’s not anything new to see at Interbike by the time the show arrives,” said Pat Hus, Vice President of Interbike. “I am going to assume that many of these naysayers haven’t been to the show in many years, and haven’t seen how it’s evolved. No matter how many private events you attend, there is just no way you’ll have seen all that will be revealed at Interbike. Smart brands (big and small) are using the opportunity to let retailers see, touch and experience products first-hand, for the very first time. We understand the role that the private events play in this new ecosystem, but Interbike is about so much more and one of those things is learning about all of the other amazing innovations that are being launched by great companies at our event. This is the life blood of our industry.”

While several well-known brands such as Look, Timbuk2, Guru, and Polar are set to show new product at Interbike, many others have indicated the same. Some examples include:

BIKES: New road, TT and BMX bikes will be shown from Fuji, SE and Look while TykesBykes and Sound of Fun plan to launch new models in the juvenile category. Yuba, Wallerang, Lectric Cycles and Rechargeable Power Energy will show off new e-bikes, while Nimble Scooters and JD Components Co. will present the latest in e-scooter technology.

LOCKS: Brands such as ABUS, Litelok, Pinhead Components, and Noke are all planning to launch new and exciting security and lock solutions. From Bluetooth Enabled locks to new bracket systems and lighter-weight locks, brands in this category plan to have plenty to show attendees.

COMPONENTS/TIRES/TOOLS: Kore Components will show a new MTB chainring designed to stop chains from jumping off over rough terrain, and Lauf Forks will show their new lightweight fatbike and XC suspension forks. New tire models will be shown from Innova and Tannus, while Finish Line, White Lightning and ARtech will launch new cleaning and lubricant products from their respective category.

ACCESSORIES/SOFTWARE: A new camera from Cycliq will offer a headlight+HD feature, while brands like Brooklyn Bicycle Co and Steadyrack will show new on-bike storage and efficient wall-mounted racks when off the bike. Sigma Sport, Activeallbrite, Auroras Light and Knog plan to show their latest in bike light technology, WOHO and Full Windsor will have their new multi-tools on-hand and GURU will showcase its new Bike Discovery software product.

APPAREL/HELMETS: Kask plans to enter the MTB category with their new REX helmet developed with Mountain Bike Hall of Famer Nat Ross, and TSG International will have their new BMX helmet with technology that is designed to flex and mold to your head while exceeding safety standards. Zoca will also be showing their new one-piece speed suit made out of hydrophobic material.

September 16-18, 2015.

1 comment:

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