I was bicycling near the 30th Street-Fletcher Avenue intersection when this billboard advertisement about Universoty Hospital caught my eye.
Here's a hospital, which theoretically is concerned about people's health, using bicyclists in an ad and they are not wearing helmets.
I should add that one hospital in the Tampa Bay area -- Bayfront Medical Center in St. Petersburg -- has a brain injury prevention program that specifically focuses on getting people to wear bicycle helmets. They participated in the Bicycle Bash by the Bay in October and had a terrific showing.
No bicycle helmet in the University Hospital billboard ad. Maybe University Hospital is trying to create new business for its head trauma unit?