Have you noticed bicycles in TV commercials?
A Zyrtec anti-allergy drug commercial shows a young woman saying she will ride her bicycle more becuse she's taking Zyrtec to fight off allergies.
Then, there's the Allstate Insurance commercial showing how things can improve out of the recession by a series of images including a guy wearing a bike helmet commuting to work on a bicycle.
And a Kia car TV commercial starts with a kid on a bicycle and explains the company began with a bicycle. The car story began with a bicycle in 1951, the TV commercial says.
All three depict bicycling in a positive light.