Dear Dunkin' Donuts,
Last year your "Rays win, You win" promotion of giving a free donut to Rays fans after every Rays win at Tampa Bay Dunkin' Donuts stores was the magical mojo that propelled the Rays to the World Series.
I knew this year the Rays would struggle in April when Dunkin' Donuts changed its free donut promotion and required people to buy a drink in order to get a free donut after every Rays win in 2009.
You messed with the Rays free-donut mojo, which meant you messed with their season. The Rays had an April record of 9-14 and never sniffed first place ever since.
Now the Rays are hanging on to the wild card race to make the playoffs and Bicycle Stories is pleading with you, Dunkin' Donuts, to return to last season's free-donut promotion that carried the Rays to the Series for the final 40 games of this season.
I know in my hungry-for-donuts gut that the Rays will not make the playoffs without the free-donut deal.
But, return to last season's donut promotion and I know the Rays will beat out the Red Sox and Rangers to snag the Wild Card playoff berth.
And Bicycle Stories is willing to put its legs where its mouth is.
Give a free donut to any fan after every Rays win for the rest of the 2009 season and I know the Rays will make the post-season -- and to celebrate Bicycle Stories will bike 100 miles from my house to Tropicana Field the day after the playoff-clinching game and visit a record 14 Dunkin Donut stores along the way!
Last year, Bicycle Stories biked 100 miles and visited 13 Dunkin' Donut stores on the day after the Rays clinched the playoffs.
And now Bicycle Stories is offering to top that with 14 stores!
Dunkin' Donuts, do the right thing and let the fans eat those free donuts after every win as the Rays make their playoff bid down the stretch.
Check out this happy family last year. They pedaled to a local Dunkin' Donuts to get a free donut after a Rays win last year.
Let's return to the Rays Victory Donut policy of the magical 2008 season.
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