Mary Helen Duke, who used to work on bicycle trails issues for the city of Tampa, went out and got Tampa Bay Rays manager Joe Maddon and the Rays to participate in a bicycle awareness program.
Check out the first PSA with Joe Maddon here.
Mary Helen on her own went out and enlisted Joe Maddon and the Rays to advise bicyclists to be safe when cycling.
The local DOT safety office in Tampa wasted money on a Ybor City ad agency called Dunn and Co. to create an inflammatory campaign that scares bicyclists and pedestrians off the road and emboldens car drivers to feel they own the road. The DOT/Dunn campaign was criticized by the leaders of the Florida Bicycle Association and the League of American Bicyclists. SWFBUD also contacted the DOT to say DOT/Dunn campaign fails to teach the public that roads are for everyone and that bicyclists and motorized vehicles must learn to properly share the public right-of-way
Kudos to Mary Helen for approaching the Tampa Bay Rays with her Arrive Home Safe idea and the Rays for having Manager Joe Maddon participate in the PSA campaign.