In downtown St. Petersburg last week it was terrific to see all the bicyclists who pedaled to the farmer's market.
Here in Tampa, I bike to the FunLan drive-in flea market for my fruits and veggies. The demographic socio/economic slice of the crowd might be different that the one in St. Pete but the one similarity is the bicycle use.
I can't think of another place in Tampa that has as many bicyclists using the two-wheeler as a mode of transportation as here. Check out the mid-Sunday morning bicycle lockup scene.
Here's a typical Tampa scene. A guy on a bike with a boatload of stuff biking on the sidewalk against traffic. I have stopped to chat with these folks and they say they prefer the sidewalks and also mention they grew up biking against the flow of traffic.