Monday, March 1, 2010

BRAINy Delivered By Bicycle For Its Monthly Display At Oliver's


In true SWFBUD fashion to kick off Bicycle Month in Florida today, I biked with the "BRAINy" Award to Oliver's Cycle Sports -- one of nine Tampa Bay area retail bicycle shops in SWFBUD (South West Florida Bicycle United Dealers). Each of the nine SWFBUD stores is displaying for one month the BRAINy Award given in 2009 by the Bicycle Retailer and Industry News (BRAIN), the trade publication that covers the bike industry.

SWFBUD won the award for our bicycle advocacy work and I was happy to play bike messenger today to drop off the BRAINy for its month display at Oliver's -- the fifth stop on the nine-store SWFBUD tour. Here, I hand off the BRAINy to Randy Myhre, owner of Oliver's Cycle Sports in New Tampa.

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