Thursday, October 11, 2012

Oh OK, That's Why Regions Bank Uses A Bicycle In Its Ads

There's few lines of work where the employees are more stiff and straight-laced than banking folks. Which is why I enjoyed a laugh this morning when I talked to a guy at a Regions branch about the bank's bicycle-theme ad campaign. I asked him why did the bank choose a bicycle to build its PR campaign around and he joked that the bike in the ads don't have brakes, which is good for customers who want life insurance. That was a regular rib-buster.

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